Allegro has opened its new Prague office, and we were there to document the day — the
ribbon, the speeches, the reaction of the people who now work in the building, and the building
itself before any of them arrived.

An office opening is a particular kind of corporate event. It is part ceremony, part internal
celebration and part architectural photography, and the three do not happen at the same time.
Getting all of them takes a plan made before the doors open.

The ribbon happens once

Every opening has one irreplaceable frame, and this was it. There is no rehearsal, no second
take, and no polite request to do it again for the camera. The only way to be certain of the shot
is to have agreed the position in advance, to know which direction the scissors will travel, and to
be standing there several minutes early with the exposure already set for the doorway rather than
the corridor behind it.

We shoot the moment wide enough to include everyone holding the ribbon and tight enough to see
the hands and the faces — two frames of the same second, because communications teams
invariably need both.

The speeches, and the room listening to them

Opening remarks are easy to photograph and easy to photograph badly. A speaker at a lectern is a
record; a speaker with the room visibly listening is a story. For an internal audience the second
picture is worth more than the first, because the people in it are the ones who will see the
gallery.

Applause, raised hands, someone laughing at the right moment — these exist for about two
seconds each. They are the frames that end up in the internal newsletter, the recruitment page and
the LinkedIn post, and they cannot be recovered later in the day.

The building, before anybody is in it

The single most useful hour at an office opening is the one before guests arrive. Interiors
photograph cleanly only while they are still empty: the lounge with nothing on the tables, the
walkway with unscuffed floor graphics, the balloon arch nobody has walked through yet.

We treat that hour as a separate shoot with its own list, because once the room fills up those
pictures are gone for the day — and they are the ones the workplace team, the architects and
the internal communications team all ask for afterwards.

The brand details belong to the same pass. Neon on curved timber, flowers staged against the
sign, the colour of the balloons against the glass — this is the material that makes a
gallery look like it belongs to one company rather than to any office anywhere.

And the group shot people actually ask for

Somewhere between the formal programme and the end of the evening, a group of colleagues will
ask for a picture together. It is not on any run of show and it is one of the most reliably used
images of the day. We say yes to all of them.

The full set

Photographing your own office opening in Prague

If you are opening a space in Prague and want it covered properly, the useful conversation is
about sequence rather than hours: when the empty-building pass happens, who is holding the ribbon,
what time the speeches start, and what has to be published the same day. Tell us that and the rest
is straightforward.

See more of this kind of work in our
corporate event photography gallery, or read how we plan coverage
for conferences and galas. Our
pricing starts at €169, and the
frequently asked questions cover delivery times, licensing and confidentiality.
When you are ready, tell us the date and the venue.