
Allegro Opens Its New Prague Office: Photographing the Day
September 6, 2026
AGM and Board Meeting Photography: Discretion Protocols for Sensitive Corporate Sessions
September 7, 2026Pro Event Prague is a small event photography and video studio based in Prague, run by Kemal
Onur Özman and registered here as a Czech business (IČO 08349541). In twelve years it has
covered more than 170 events — international congresses, corporate launches, award evenings
and diplomatic receptions — in Prague and in five other European cities.
That is the whole description. What follows is the part that is actually worth knowing: how the
work is planned, what the delivery promises mean in practice, and where the difficult parts of an
event day really are.

What twelve years actually buys
Not better equipment. Every professional in this market has cameras that work in a dark ballroom.
What accumulates instead is prediction — knowing, before it happens, where
the moment is going to be.
An awards ceremony has one frame that matters and it lasts about a second: the handshake with
both faces visible and the trophy not blocking either of them. A ribbon-cutting has no rehearsal.
The applause shot exists for two seconds. None of these can be recovered later in the day, and the
only reliable way to get them is to have agreed the position in advance and to be standing there
several minutes early with the exposure already set.
The same applies to rooms. Prague sells itself on historic halls, and historic halls are lit for
dinner, not for photography. Knowing which of them go unusable at four in the afternoon in November,
and which balcony gives you the whole banquet in one frame, is not a creative skill. It is just
twelve years of having been in them.


How a congress day is planned
On a large programme the coverage is written down before day one. Every session, speaker and
contracted sponsor placement goes onto a coverage matrix, and the matrix decides where each
photographer is standing at any given minute.
On a four-day summit for 700-plus delegates, that meant a lead photographer owning the plenaries,
the VIPs and the official record, while a second covered the parallel tracks on a rotation published
in advance so the organiser knew what was and was not being covered at any hour. Card ingestion ran
continuously through the day rather than at the end of it, which is the only way the morning
plenary can be edited before the afternoon break.
“Kemal served as our lead photographer for a 4-day international summit with over
700 attendees. I strongly recommend him for his uncompromising quality, immediate on-site and
post-event delivery, and incredible attention to detail.”
Elena Rostova · congress organiser
The point of the matrix is not thoroughness for its own sake. It is that when a sponsor asks
three weeks later whether their branding was photographed, the answer is a file, not a shrug.

“Same day, then 48 hours” — what that costs to do
Two delivery promises are made on every job: a news set on the day, edited and
usable while the event is still running, and the full graded gallery within 48 hours,
structured so the communications, workplace and recruitment teams can each find their own material
without opening every file.
The first one is the demanding one. A same-day set means culling and grading between sessions,
on site, on a laptop, from material that is still being shot — and it means deciding, quickly
and correctly, which twenty frames the press office can actually use before the day ends. It is the
single most requested thing in this market at the moment, and it is the reason the day is structured
the way it is rather than a bonus tacked onto the end of it.

Video works the same way. On a three-day customer forum the client wanted the highlight film
shown to the room while everyone was still in it, rather than published a fortnight later to an
audience that had gone home. Filming and editing ran in parallel from day one, cut each
evening against a structure agreed in advance — so on the final day only that day’s
material was outstanding. The graded film screened before the closing keynote.
Galas, awards and the rooms that flatter nobody
Evening events are the hardest technical problem in this job and the easiest to get visibly
wrong. Ballroom lighting is warm, low and coloured for atmosphere; stage lighting during an award
presentation is none of those things; and the two are usually forty seconds apart. Photographs from
these evenings are the ones a company keeps for decades, which is a good reason not to leave them to
whoever brought a camera.


Outside Prague
Prague is the base, not the boundary. Client programmes move, and when they do the sensible
thing is for the same team to move with them — same visual language, same delivery standard,
same person the organiser has already briefed. That has meant a three-day summit in Budapest, a
flagship annual summit in Berlin, and work across six European cities in total.
“He moves through conferences completely unnoticed. He is so talented that I fly
him around the world for our international events, including our flagship summit in Berlin.”
Marcus V. · international event series, Berlin

A recent day
In September 2026 we photographed the opening of Allegro’s new Prague office — the
empty-building pass before guests arrived, the ribbon, the speeches, the reaction of the people who
now work there. We wrote up how that day was planned, hour by hour, in
Allegro Opens Its New Prague
Office. It is a fair picture of how a single-day corporate event gets covered.
Working with us
Most of what we shoot arrives through event agencies and PCOs rather than directly from the end
client, and that is a normal way to work — the arrangements for it are on the
agencies and PCOs page. Coverage
starts at €169, and what moves that number is set out honestly in
what event photography costs in Prague. Delivery
times, licensing and confidentiality are answered in the FAQ.
If you are choosing between suppliers — including suppliers who are not us —
eight questions worth asking is written for
that decision rather than for our sales pipeline. And if you already know your date and venue,
tell us both and we will tell you plainly whether we are the right fit.

